Are you struggling to reach your target audience with your website?
Maybe you’re focusing on promoting the wrong thing? Why force your customers to visit your site when you can promote yourself directly where they are… and the best thing about it is that you don’t need any ads for it!
How, you ask? Let us tell you all about it.
Content marketing involves the creation and distribution of valuable, relevant, and compelling content to attract and engage your target audience. It encompasses a wide range of tactics, including copywriting, social media marketing, blog posts, videos, infographics, and more. By delivering valuable content to your audience, you can build trust, establish authority, and connect with your audience on a deeper level.
By publishing relevant content in places where your customers are, you not only make it easier for them to find you, but also tell them about your products/services before they even think about searching for them.
We are drowning in information and starving for wisdom. People are looking for actual solutions to problems they have - if you know how to solve them and can show it to them... then you don't have to sell anything to anyone, customers will knock on your door themselves.
Content marketing allows you to target specific segments of your audience based on demographics, interests, and behaviours. By tailoring your content to their preferences and pain points, you can engage them in a meaningful way and nurture long-term relationships.
Through valuable content and thought leadership, you establish your brand as an industry expert and build trust with your audience. When customers perceive you as knowledgeable and reliable, they are more likely to choose your products or services over competitors.
Quality content posted regularly on social media will actually help you drive organic traffic to your website, boosts your search engine rankings, and increases your online visibility. It is a great tool to support SEO and at the same time build your brand awareness in the eyes of your customers.
At A2Com, we understand that each business has its unique story and value proposition. That’s why we begin each project by diving deep into your brand identity, target audience, and goals. We believe in getting to know what makes you stand out from the crowd before crafting a tailored content marketing strategy.
Once this is done, we:
We set the objectives and work hard to achieve them. We also focus on optimising your landing pages and/or creating new ones to ensure seamless user experiences and high conversion rates.
Finally, throughout your content marketing campaign, we provide transparent reporting and regular performance updates, keeping you informed about the progress and results. We believe in data-driven decision-making and continuously optimise our strategy to ensure optimal outcomes.
Kris and his team created a website for one of my clients that I was project managing. They were a) Super easy to work and communicate with - providing clear instructions with deadlines b) Quick and thorough in their delivery and c) Delivered on their promise. Nothing was ever too much trouble and I wouldn’t hesitate in recommending them to a business wanting a beautifully thought out and easy to navigate WordPress website.
Kris has produced my new website. I am extremely pleased with it and most importantly his pricing allowed me to go ahead and rebrand. He has worked closely with me and given me a lot of help and guidance. I like the fact that they are more than willing to add information to the website and to make changes which do not incur huge cost. I now believe I will be able to build on my website and develop much needed SEO. Much thanks to Kris and his team.
We worked with Kris on our need web site for Optrys. I would recommend him because has was keen to hear my requirements and then delivered a new site which met our needs. He is up to date with the key things that a web site must have if the search engines are going to find you. His team are quick at turning work round and the attention to detail on the site was great.
From the first time meeting Krzysztof he gave me confidence that he knew what he was talking about. There was no talking around what I needed. He instinctively knew what I was looking for and this was confirmed when he designed my first website. He did such a fantastic job, I immediately asked him to re-design the website for my other business. He has a true talent for web design.
We met Krzysztof at a network meeting we both attend. We arranged a 121 for the following week and I was so impressed on the research he had done on my website, to show how it could be improved and get more hits etc. I signed up and within 2 weeks I had a brand new website which I am very very happy with. www.agtpml.co.uk We look forward to working with Krzysztof and the team moving forward.
We have used Krzysztof's professional website design services for our accountancy business we are very pleased with the website which looks excellent and performs well. Any changes to content we have requested have been dealt with very swiftly. A very professional service we highly recommend. Directors - www.sound-accounts.co.uk
Based in Peterborough UK, but available for remote work across the UK. A2Com has been helping SMEs gain new customers and increase their online visibility for +25 years. Book a free 1-2-1 consultation and see what we can do for you.
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Content Marketing
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