#Storytelling describes the social and cultural activity of sharing stories or narratives, which are shared as a means of entertainment & education.
Modern storytelling has a broad purview, however in marketing storytelling is mostly used in order to build customer loyalty & engagement as it addresses the deeply rooted need of all humans to be entertained.
Stories are illustrative, easily memorable and allow any company to create stronger emotional bonds with their customers & at the same time, transmit behaviours and values that are desired by them.
In the world of websites, the two most popular ways to tell stories are: video and #copywriting.
If you want to learn more about storytelling and how it can help you build customer loyalty & engagement – contact us to get a free marketing audit of your website & a consultation on how to transform it into a powerful marketing tool, so you can finally get the results you always wanted.